Deep Learning Architectures in Business Analytics: Unlocking Hidden Patterns in Complex Data Streams

Daria Kalishina

doi:10.63053/ijset.64

Authors

Daria Kalishina M.S. in Data Science and Artificial Intelligence, Campbellsville University, KY, USA.

DOI:

https://doi.org/10.63053/ijset.64

Keywords:

Deep learning , in Business Analytics

Abstract

Deep learning has transformed business analytics by enabling organizations to derive insights from complex, high-dimensional data. Neural network architectures, including convolutional and recurrent models, provide robust tools for advanced analytical tasks such as anomaly detection and predictive modeling (Chollet, 2018; He et al., 2020). However, challenges persist, including computational demands, limited interpretability, and algorithmic bias. To mitigate these issues, strategies like fairness-aware algorithms and interpretability frameworks such as Local Interpretable Model-agnostic Explanations (LIME) and Shapley Additive Explanations (SHAP) have been developed, fostering transparency and accountability (Amodei et al., 2016).

This paper explores the operational and economic implications of deep learning in business ecosystems. While these technologies enhance process efficiency and decision-making, rigorous validation and continuous monitoring are crucial for reliability. Furthermore, integrating deep learning raises ethical and regulatory challenges, particularly concerning compliance with frameworks like the General Data Protection Regulation (GDPR), highlighting the need for data governance and algorithmic fairness (Voigt & Von dem Bussche, 2017). By merging theoretical insights with practical applications, this study outlines strategies to overcome implementation challenges while ensuring sustainable and equitable deployment in business analytics.

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